Drama for development: soaps and society
International Course Soaps and Society
Drama for Development (Radio, Television)
12 week course from
September 15th - December 5th , 2008
RNTC application deadline: 15th January 2008
Embassy NFP application deadline: around 1st March 2008
Deadline for non-fellowship applicants is July 1st, 2008
Futher information please contact: <liza.marsin@nesoindonesia.or.id>
Course Aims
The course aims to strengthen the capacity of programme-makers and the
organisations they work for to devise, develop and make long-running
broadcast drama serials with the aim of raising awareness and changing
attitudes on issues affecting specific target groups in their societies.
Raising awareness
Some of the problems facing societies around the world today require a
change of attitude and ultimately of behaviour in people within those
societies if they are to be surmounted. Issues to do with health and
the environment are cases in point. Domestic violence is another.
Worldwide the rising incidence of violence in the home and the number
of deaths from unsafe water, from alcohol, drugs, smoking and AIDS are
evidence of how prevailing attitudes and patterns of behaviour are an
obstacle to attempts by experts and educators to persuade people to
change. Raising awareness by giving clear and accurate information
about the risks and consequences of certain behaviour is a start but
is not enough in itself. The reasons and the underlying emotions
which determine why and how people act as they do have to be addressed
as well. And this is notoriously difficult to do. Attitudes are
deep-seated. Well-established habits die hard.
Identifying with characters
Used effectively – often in collaboration with specialists and
educators - the broadcast media can make a contribution to raising
awareness and changing attitudes. And there is perhaps no more
effective way for them to do so than the long-running serial drama
such as the `soap'. It is a form of drama with a proven ability to
attract and retain a wide audience; it enables viewers and listeners
to identify with characters and situations taken from daily life; and
it speaks to them more directly than informative programming because
it addresses the underlying motives and emotions that universally
determine human attitudes and behaviour.
Theory and reality
The courses will focus on the design and production of broadcast drama
serials and on how these can be used to support efforts to raise
public awareness and change attitudes. Apart from strengthening the
participants' understanding of drama theory, special attention will be
given to developing and putting into practice the appropriate
knowledge and skills for developing ideas and storylines and for
producing long-running serial drama. Radio and television participants
on the course will learn how public education and social action
programming can be effectively designed and tested with specific
target audiences in mind and how its impact can be evaluated.
Participants will further be exposed to successful examples of
existing practice and come into contact with programme-makers and
educators who have experience of using drama in this way. Attention
will be given to encouraging partnerships of complementary expertise
between broadcasters and others working in this field with a view to
improving the effectiveness of efforts to bring about beneficial
societal change.
After leaving the Netherlands at the end of the course participants
will become part of a network of programme-makers and other experts
through RNTC's website, intended to foster co-operation and the
further exchange of ideas and experience in the use of broadcast drama
for development.
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